Charles Darwin was rumored to have said something to the effect of “It’s not the strongest or smartest that survives. Rather it’s the species that’s the most adaptable to change.” This axiom has never been truer in the business world than it is today. Adapting to market trends has always been the difference between becoming a market leader and becoming irrelevant and disappearing from the business landscape. However, in today’s digital era, these market shifts happen much faster than before, putting pressure on CIOs to find a way to stay one step ahead of the competition.
Data is the key to uncovering transformational insights
The key to accomplishing that is data, since bad data leads to bad insights and good data leads to good insights.
