A privacy advocacy group has filed a formal legal complaint with the US Federal Trade Commission, asking the agency to begin an investigation “into Google’s in-store tracking algorithm to determine whether it adequately protects the privacy of millions of American consumers.”
In the Monday filing, the Electronic Privacy Information Center (EPIC) said it is concerned with Google’s new Store Sales Management program, which debuted in May. The system allows the company to extend its online tracking capabilities into the physical world.
