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Analyst says iPhone X sales are ‘worse-than-expected,’ downgrades key Apple supplier

Analyst says iPhone X sales are ‘worse-than-expected,’ downgrades key Apple supplier

January 8, 2018

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Recent reports of meager Apple iPhone X sales may be accurate, according to one Wall Street firm.

Taiwan’s Economic Daily reported in late December the tech giant will cut its forecast for the iPhone X, citing unidentified sources. The report spurred a sell-off in Apple’s stock the following day.

Now, KeyBanc Capital Markets is telling clients that demand for the iPhone X is below expectations and less than Apple’s iPhone 8 models.

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