In November, Google introduced Datally, a data-saving app largely aimed at emerging markets where users often rely on prepaid SIM cards, and don’t have access to all-you-can-eat unlimited data plans. The app lets users granularly control which apps can use data, which resulted in a 30% savings on data usage during pilot testing and now saves users 21%, on average. Today, Google is giving Datally an upgrade with several new features that will help users cut data usage even further.
One key feature is the introduction of daily limits, which allow you to control your data usage on a per-day basis. This one is more about creating better habits around data consumption, so you don’t accidentally burn through too much data in a day, then end up without any data left before the month ends.