If you want to know what’s new in cybersecurity, watch what the startup vendors are doing. They typically begin with an innovative idea and are unfettered by an installed base and its mainstream approach. Startups often tackle problems no one else is addressing.
The downside, of course, is that startups often lack resources and maturity. It’s a risk for a company to commit to a startup’s product or platform, and it requires a different kind of customer/vendor relationship. The rewards, however, can be huge if it gives that company a competitive advantage or reduces stress on security resources.