iOS 14 brought over a couple of privacy features that sent shockwaves through the advertising industry, prompting a massive Facebook protest. The social network went as far as to accuse Apple that it’s hurting the open web and that the privacy-enhancing features on iPhone and iPad will hurt small business. Many have criticized Facebook’s hypocritical approach, as the new privacy features might impact its bottom line most of all. But that’s not because Apple is enforcing any anti-user-tracking restrictions with the latest iOS 14 features. Developers are still able to track users on iPhone and iPad. Apple is just forcing them to come clean about the kind of data their apps can collect and to ask for permission for tracking.
