It was just another day for Luca Bongiorni, a security advisor for Bentley Systems. He’d just spun up an Ubuntu Linux 18.04 instance on the Microsoft Azure cloud using a corporate sandbox for testing purposes. Three hours later, on Bongiorni’s LinkedIn account he received a message from a Canonical sales representative saying, “I saw that you spun up an Ubuntu image in Azure,” and telling him he’d be his “point of contact for anything Ubuntu-related in the enterprise.” Say what??