Last week, I ran my friend and thought leader Esteban Kolsky’s first part on how to think about data in a post-big data world — and it was a hit. Now, to end the suspense, we have part two, where EK looks at how data impacts B2C and B2B differently and what has to be done with that data. All this came as a result of research Esteban was asked to do by Radius, as I mentioned last week. Kudos to them for inspiring this excellent piece.
So, now, Esteban, onto part two.