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CPRA explained: New California privacy law ramps up restrictions on data use

December 21, 2020

In November, Californians approved a ballot measure, Proposition 24, a.k.a. the California Privacy Rights Act (CPRA), to create a new consumer data privacy agency. It puts California yet another step ahead of other states in terms of privacy productions for consumers—and data security requirements for enterprises. California already had a privacy law in place, the California Consumer Privacy Act (CCPA), adopted in 2018. It went into effect in January 2020, and enforcement officially began this past July.

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