A group of European consumer watchdogs has filed a privacy complaint against Google — arguing the company uses manipulative tactics in order to keep tracking web users’ location, for ad-targeting purposes.
The consumer organizations are making the complaint under the EU’s new data protection framework, GDPR, which regulators can use to levy major fines for compliance breaches — of up to 4% of a company’s global annual turnover.
Under GDPR a consent-based legal basis for processing personal data (e.g. person’s location) must be specific, informed and freely given.
