It has been expected for some time, but today the Justice Department and eight states are suing Google over its purported domination of the online advertising market. The government has a problem with Google’s position in “ad tech,” or the tools used to automatically match advertisers with website publishers. To solve it, apparently, the DOJ has told Google it’s considering breaking the company up.
“Today’s complaint alleges that Google has used anticompetitive, exclusionary, and unlawful conduct to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” said Attorney General Merrick Garland. “No matter the industry and no matter the company, the Justice Department will vigorously enforce our antitrust laws to protect consumers, safeguard competition, and ensure economic fairness and opportunity for all.”