Data security and user privacy have been hot topics for a few years now, and it’s thanks in part to Apple that we’re having all these conversations. Apple’s push to protect user data on its hardware is the reason why iPhones are end-to-end encrypted and why chat apps like iMessage, Signal, and WhatsApp have the same end-to-end encryption in place by default. Facebook’s major annoyance with Apple isn’t because Apple is putting a stop to Facebook’s ability to track users. It’s because Apple is forcing developers to come clean and ask permission to track users. This might be enough for some to opt-out of tracking, whether it’s Facebook or other companies doing the tracking.
