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Google’s plan to replace tracking cookies goes under UK antitrust probe

January 8, 2021

Google’s plan to end support for third party cookies in the Chrome browser and its Chromium engine is under investigation by the UK’s Competition and Markets Authority (CMA).

The antitrust regulator said today that it’s launched a probe under Chapter II of the UK’s Competition Act 1998 into “suspected breaches of competition law by Google”.

The move follows a complaint lodged in November by a coalition of digital marketing companies which urged the CMA to block Google’s implementation of the self-styled ‘Privacy Sandbox’.

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