The cybersecurity vendor marketplace is growing so crowded that some companies have been resorting to extreme tactics to get security executives on the phone to pitch their products, including lying about security emergencies and threatening to expose insignificant breaches to the media.
The aggressive tactics come as the cybersecurity market expands dramatically, with a “long tail” of thousands of vendors with niche specialties. These sales tactics can make it harder for overworked cybersecurity execs to find and stop real threats. It can also result in overhyped publicity about breaches and hacks that are actually minor, which confuses customers and consumers.
