As Apple reported that its Mac product line continued its winning streak during the most recent quarter, CEO Tim Cook said the company has no intention of backing down from the PC category.
“We’re investing aggressively in its future, and we’re very excited about the innovation we can bring to the platform,” Cook said during Apple’s quarterly earnings call on Tuesday.
While Cook did not offer specifics, likely candidates for refreshes by Apple include the iMac, which hasn’t been updated since the fall of 2015, and the Mac Pro, which Apple hasn’t updated since late 2013. Indeed, Apple is “in the process of completely rethinking the Mac Pro,” Apple executive Phil Schiller said recently.
