Apple and Salesforce have entered into a broad partnership that includes developing technology together and promoting each other’s products.
The alliance, announced Monday to coincide with Salesforce’s annual Dreamforce developer conference in San Francisco, pairs a consumer technology giant with a major force in online software for salespeople that is also dabbling in a number of other areas like word processing and business presentation software.
The partnership is intended to give Apple more access to corporate sales, an area it increasingly wants to expand into from its dominant position in consumer electronics. Salesforce, meanwhile, hopes to cater to the businesses that are big users of Apple’s products.
