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Apple stops selling the 12-inch MacBook, a computer you either loved or were confused by

July 9, 2019

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Apple officially stopped selling the 12-inch MacBook today, a computer that hasn’t had an update since June 2017 and that is also maybe one of the most contentious Macs in Apple’s lineup. The 12-inch MacBook at one time seemed like Apple’s path forward (plenty of Apple fans and analysts saw it as a sign of things to come when it launched in 2015), but ultimately ended up representing some of Apple’s biggest challenges with its Macs in general.

The biggest indicator that Apple felt the MacBook was a showcase and crucial product was the name – it was just THE MacBook, without any addition epithets or qualifiers like “Air” or “Pro” (both of which predated its existence. And when it debuted, it brought a number of firsts for Apple’s laptop lineup, including USB-C for both data and power, a keyboard with butterfly mechanisms, a Force Touch trackpad and a new way of “terracing” batteries that allowed Apple to maximize the power available to the diminutive notebook without making any compromises on size.

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