It’s been just over a year since Google announced its $300 million News Initiative, which included funding for independent journalism efforts along with products developed by Google.
One of those products was News Consumer Insights, which has been used by publishers like BuzzFeed, Business Insider and Conde Nast. It takes data already collected through Google Analytics and makes it more useful for publishers, particularly when it comes to understanding different audience segments and whether they’re likely to become paying subscribers.
