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GinzaMetrics helps marketers get more bang for their social buck

March 19, 2015

Via: itCurated
Hard on the heels of its Competitor Discovery tool last month, GinzaMetrics has unveiled a new set of tools that aims to help marketers understand the impact of their social-media efforts.

Its Social Intelligence Suite can reveal how social channels are contributing to revenue and other goals so brands can better plan how to use them for marketing. The suite has four tools, focused on marketing channel performance, the competitor social landscape, content insights and social engagement analytics.

The Marketing Channel Performance chart compares the performance of social media with that of other marketing channels—paid search or advertising, for example. Users can see metrics such as what percentage of content traffic is coming from social channels—broken down by brand, campaign or keyword groups—as well as which social channels are contributing to content traffic by volume, revenue and conversions.

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