How Apple’s Desire for Control Leads Away From Intel’s Chips

April 3, 2018

Via: Fortune

Intel stock wavered after the closing bell yesterday after a new report appeared claiming that Apple would use its own chips, rather than Intel’s, in future Mac computers. The effort, code-named Kalamata, “comes as part of a larger strategy to make all of Apple’s devices—including Macs, iPhones, and iPads—work more seamlessly together,” reported Ian King and Mark Gurman of Bloomberg.

We’ve seen this picture before, though it’s been awhile. It was way back in 2010 that Steve Jobs himself, skinny as a rail, debuted the ARM-based Apple A4 chip alongside the then-new iPad in San Francisco. “Jobs took inordinate pride when he unveiled the A4,” wrote Apple watcher John Gruber. “Doing custom silicon in-house was a new direction for Apple.”

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