The novel coronavirus pandemic has impacted all aspects of the global economy, including smartphone manufacturing and sales. Apple appears to be an exception from that rule. The iPhone 11 dominated sales in the first part of the year when new handsets like the Galaxy S20 could not put a dent in iPhone sales. The iPhone 12 launch was delayed by more than a month, with Apple announcing the four models in mid-October. Apple then split the in-store launch into two parts, with the iPhone 12 mini and the iPhone 12 Max launching only in mid-November. Some iPhone 12 versions sold out right after preorders started, with the iPhone 12 Pro being a huge hit in October.
