Whether you wanted to or not, you knew about the Apple Watch as soon as it came out last year. And even if you heard “wearable” and immediately thought “fitness,” Apple was very intentional about pushing the Watch’s non-fitness features as the main reason to buy it. While there are things the Apple Watch can do that are primarily found in smartwatches versus fitness trackers, Apple hasn’t yet convinced consumers at large that they need those features—or that they’re worth $350, at least.
The true value of a smartwatch may still be up for debate, but what’s undeniable is that people see practical value in connected fitness devices.
