Launching around the globe a few days ahead of the world’s largest mobile show was the ultimate big-dog move. Samsung celebrated the 10th anniversary of its flagship phone line by launching its latest device on Apple’s sometimes-stomping grounds at San Francisco’s Bill Graham Civic Center.
The timing was less than ideal for all of us jet-lagged gadget reviewers, but the effect clearly paid off. Dozens of the world’s highest-profile reviewers have been roaming the streets of Barcelona with the S10 in hand and Galaxy Buds in ears. You couldn’t pay for that kind of publicity.
