Apple, on the other hand, maintained a market share of around 11.1 percent, with Q3 smartphone sales totaling nearly 40.6 million. The percent difference between these two companies is small, and might not seem too significant upon a cursory glance.
However, if you dig a little deeper, Xiaomi’s explosive growth becomes far more impressive. This time last year, the phonemaker only had a market share of 8.5 percent, with Q3 shipments approaching the 33 million unit mark. According to Gartner’s research, that’s a sales boost of almost 35 percent. Apple, however, shipped fewer devices in Q3 2020 than it did in 2019, seeing a sales drop of around 0.6 percent.
