Partnerships do more than just paper over the cracks in a technology company’s portfolio. Effective partnerships can accelerate new products into the market and create excellent opportunities for solution providers to offer customers a wider range of offerings to customers.
For the companies involved, though, partnerships are important because they open the door to new possibilities. A truly collaborative partnership between firms might reveal a new market, a new customer set or a new product that could lead to growth in a way that might not have been possible for their traditional businesses.
