Cisco is taking a more aggressive stance against rivals, including Hewlett Packard Enterprise, and Cisco channel partners stand to benefit. The networking giant’s new HPE Competitive Promo is aimed at boosting Cisco’s Unified Computing System server wins by enabling channel partners to win business in tightly competitive deals.
The HPE program gives Cisco partners competitive UCS pricing, deal protection and higher partner gross margins when competing head-to-head against HPE, according to Cisco. The deal must be registered with Cisco’s Opportunity Incentive Program (OIP) – Hunting or the Teaming Incentive Program (TIP).
At the same time, Cisco global channel chief Wendy Bahr said Cisco has enhanced its Value Incentive Program rebates to help make UCS deals more profitable, and encouraged channel partners to seek pricing help if they find themselves in a battle with any competitor’s solution in the field.
