Most business leaders agree that digital transformation — a wave of business innovation fueled by technology — is disrupting their business or soon will be, but fewer than half have enacted a digital strategy, according to a new report by Harvard Business Review Analytic Services.
The report, sponsored by Microsoft, found that 80 percent of the 783 survey respondents (from a range of industries, job functions, global regions and organization sizes) believed that digital disruption is coming to their industry. And most of that set (84 percent) felt their industry had either already passed the digital disruption inflection point or will pass it by 2020. Nearly half of the survey respondents believed their organization’s traditional business model will be obsolete by 2020.
