The Centers for Medicare and Medicaid Services launched a privacy manager tool last week that allows consumers visiting the site to more simply allow or opt-out of monitoring by third-party tools used on the website.
HealthCare.gov relies on a variety of tracking technologies, such as Google Analytics for traffic and web performance, and others related to CMS’s advertising, outreach and social media efforts, according to an Oct. 9 post to The CMS Blog.
In addition to explaining what each tool is used for in its updated privacy notice, visitors can now control their preferences by accessing the privacy manager in the “Privacy Settings” at the bottom of HealthCare.gov.
