uying triggers for security customers can range from seeing a hack in headlines to word-of-mouth recommendations, but Palo Alto Networks CEO Mark McLaughlin said in the security platform business, it’s often detection alerts from a company’s own systems.
“The biggest [buying trigger] is the overwhelming number of just detection alerts that are happening,” said McLaughlin. “This would be true in a very large enterprise, but it would probably be even more painful in smaller businesses.”
“If you have a traditional security setup, what’s happening more often today than not is you’re getting a lot of alerts. So you could have lots of technical capabilities, and the result of that is you get more and more alerts,” he explained.
