Seeking to overcome vaccine hesitancy, the Biden administration is unveiling a coalition of community, religious and celebrity partners to promote COVID-19 shots.
The Department of Health and Human Services’ “We Can Do This” campaign features television and social media ads, but it also relies on a community corps of public health, athletic, faith and other groups to spread the word about the safety and efficacy of the three approved vaccines. The campaign comes amid worries that reluctance to get vaccinated will delay the nation’s recovery from the coronavirus pandemic.
