The Food and Drug Administration this morning denied marketing authorization for all Juul products currently sold in the US, effectively shuttering the e-cigarette giant that once dominated the US market. The authorization denial specifically applies to the Juul device and the company’s four types of Juul pods: Virginia tobacco flavored pods at nicotine concentrations of 5.0 percent and 3.0 percent and menthol flavored pods at nicotine concentrations of 5.0 percent and 3.0 percent.
In a statement Thursday, the FDA said the the reason for the denial was that Juul failed to provide sufficient toxicology data to demonstrate the products were safe.
