Apple’s Safari WebKit team has posted its official policy outlining its stance on web-tracking prevention, which it’s implemented in Safari’s Intelligent Tracking Prevention (ITP) technology.
ITP broadly aims to limit marketers from tracking iOS and macOS Safari users across different websites, but without impeding a marketer’s ability to measure the performance of their online ads.
ITP, first rolled out in 2017, originally targeted third-party cookies, but recent updates also take aim at the abuse of first-party cookies.
