Google, the company that’s making money from ads tailored to your preferences, will finally be more transparent about how ads work. Google, the company that has been involved in various privacy scandals that revealed the novel ways it was tracking your online activity or your location to improve its ads, will tell you exactly how ad tech works. And it’s all happening in Google Chrome, the world’s most popular web browser. It’s not exactly coming from the goodness of its heart. Google still wants to make money off of your anonymized data, and I often explained that the data-for-free-apps trade-off does make plenty of sense for several of Google’s class-leading apps.
