The chief marketing officer (CMO) role has become ever-more important in modern organizations and enterprises around the world, propelled by the rise of digital marketing, big data, and the need to engage customers across multiple platforms, on a more personal, interactive levels.But hey, no pressure.
We asked CMOs at established enterprises and burgeoning startups about what concerns them most about the job role and the market, as well as any advice they have for how colleagues can keep up with the rapid pace of change. Here are 10 of the biggest worries on CMOs’ minds today.
