Big data is now a familiar term in most of the business world, and companies large and small are scrambling to take advantage of it. Data exhaust, on the other hand, is less widely known, and in some ways it’s an evil twin brother. Here are five things you should understand about data exhaust’s pros and cons.
1. It’s essentially all the big data that isn’t core to your business.
The “data exhaust” term has actually been around for more than a decade, and it arose with the new streams of data coming from smartphones, said Tye Rattenbury, director of data science and solutions engineering at Trifacta, which makes software for data preparation.
