In the keynote presentation of this week’s World Wide Developers Conference (WWDC) in San Francisco, Apple announced that it would allow website developers to add an Apple Pay button to the checkout part of their sites. The company also revealed that iMessage will now be open to apps from third-party developers, and one of Apple’s spokespeople demonstrated this new openness by sending money to a friend using an iMessage-compatible Square Cash app. Both of these new announcements will make buying things easier in the Apple ecosystem, but neither seems to be the kind of development that will (singlehandedly) propel Apple to dominate the payments market.
Apple’s Web-payments function, called “Pay with Apple Pay,” only works in Safari for now.
