Apple is breaking from tradition with the sale of its new iPhone 7 and 7 Plus phones in that it won’t disclose first-weekend sales numbers.
In years past, Apple has proudly touted the number of sales during phone launches.
Last year, Apple sold 13 million new smartphones during the first three days the 6S and 6S Plus came to market.
In a statement, Apple said it is at a point where initial sales are governed by supply, not demand, so the numbers are no longer representative of the phones’ popularity.
