Google is betting that real-time processing is the future of big data analysis, and has updated two of its cloud services to help enterprises understand what is happening in the moment with their customers and operations.
“We really believe that streaming is the way the world is going. Instead looking at data from two months or two years ago, the data you really care about is happening right now,” said Tom Kershaw, director of product management for the Google Cloud Platform.
Think of the mobile gaming company that wants to know which of its products has gone viral, or the security-sensitive enterprise culling its vast server logs for evidence of the latest security attacks.
