The Federal Election Commission has begun a process to potentially regulate AI-generated deepfakes in political ads ahead of the 2024 election, a move advocates say would safeguard voters against a particularly insidious form of election disinformation.
The FEC’s unanimous procedural vote on Thursday advances a petition asking it to regulate ads that use artificial intelligence to misrepresent political opponents as saying or doing something they didn’t — a stark issue that is already being highlighted in the current 2024 GOP presidential primary.