Microsoft has recently heavily invested in the growing area of big data analytics, and vice president Joseph Sirosh explained why: There is a lot to be gained when the information is analyzed. Sirosh broke down the intelligence that one can gain from data analytics into four categories.
“The first type of intelligence you abstract is to ask the question, ‘what actually happened?’” Sirosh said. Traditional databases have always been designed to categorize and query this intelligence. But it requires people and insights, which is labor-intensive and slow.
The second type asks, ‘why something happened.’
