Enterprise software makers have tried to blend social tools and consumer technology for at least a decade. It’s been a slow process, but by 2020 the biggest names in business software will likely be well-known consumer brands, instead of the stalwarts that dominated the market for decades, according to Aaron Levie, CEO of cloud storage service Box.
Outsiders are redefining the future of workplace collaboration, and some of these companies, including Facebook, are focused on specific tools or technologies instead of platforms that try to serve every business need. The one-vendor-for-all-things-enterprise approach has no place in today’s business landscape, Levie says.
