Roughly half of all Web traffic comes from bots and crawlers, and that’s costing companies a boatload of money.
That’s one finding from a report released Thursday by DeviceAtlas, which makes software to help companies detect the devices being used by visitors to their websites.
Non-human sources accounted for 48 percent of traffic to the sites analyzed for DeviceAtlas’s Q1 Mobile Web Intelligence Report, including legitimate search-engine crawlers as well as automated scrapers and bots generated by hackers, click fraudsters and spammers, the company said.
