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How ‘super shoppers’ shape the future of online retail

August 1, 2016

Via: CIO

I share a front porch with neighbors, a pair of thirty-something professionals, and it’s a rare evening when I don’t have to navigate a collection of shopping bags and boxes left for them by Amazon, Google Express or another online retailer. They even buy their toilet paper on the web.

It turns out my neighbors are part of a global cohort of “super shoppers” that accounts for nearly two-thirds of all consumer dollars spent online, according to a recent report, though the group represents only about 13 percent of all web surfers.

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