Indus, the startup developing a localized version of Android for India, is now going after international OEMs after it clinched a deal that will local giant Intex sell smartphones powered by its operating system.
Intex has around 10 percent of sales in India, according to data from Counterpoint Research, so landing the firm as a partner will boost Indus’ coverage of India’s mobile landscape. The partnership also means that Indus has now struck deals with nearly all of India’s top phone brands — including Micromax, Karbonn, Celkon and Swipe but not Lava — meaning it can now its attention to the many overseas firms vying for marketshare in India, one of the few regions to buck the global trend of slowing phone sales.
