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Lenovo To Make Key Channel Investments As Part Of Plan To Drive Growth After Q1 Sales Drops

Lenovo To Make Key Channel Investments As Part Of Plan To Drive Growth After Q1 Sales Drops

August 19, 2016

Via: CRN
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Lenovo will refocus its PC business, concentrate on higher-priced smartphones and expand its presence in the market for hyper-convergence as it struggles with revenue declines and fierce competition, the company said Thursday.

The China-based PC giant is a go-to brand in its home territory, but sales declined there in its fiscal first quarter, which ended June 30, and all the while, competitors such as Dell and Cisco are expanding in that market.

Competitive pressure will force Lenovo to make adjustments to its go-to-market strategies and accelerate sales with “large-scale, transformation-centric” customers, said Krista Macomber, an analyst with Technology Business Research.

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