Meltwater, the self-described ‘media intelligence’ company, has acquired Wrapidity, a U.K.-based AI startup that has built technology to automate the extraction of data from unstructured web-based content.
Terms of the deal remain undisclosed, including how much Oxford University, from where Wrapidity spun-out in early 2015, will benefit, though I understand it only held a minor share in the company via its technology transfer arm. The startup had raised a very modest £200,000 to date.
“After evaluating over 20 companies globally in this space, the Meltwater team determined that Wrapidity is the strongest technology of its kind, complemented by an experienced engineering team led by co-founders Dr. Tim Furche, Dr. Giorgio Orsi and Dr. Giovanni Grasso,” says Meltwater in a statement.
