For several years, Box CEO Aaron Levie has been trying to get people to understand his company is not in the storage business. To drive that point home Box announced Box Zones today, a product that lets customers choose a storage component from another vendor, enabling customers to store files in-country when their privacy laws require it.
Box is actually announcing the product today, while rolling out a Beta in May. Initially it will work on Amazon Web Services in Ireland, Germany, Japan and Singapore, but the plan is to expand that over time adding new zones using IBM data centers later this year. Eventually Box hopes to make it flexible enough to add any approved storage you like.
