SAP is adding a customer referral option to the ways that solution providers can profit from generating sales leads for the software company’s cloud products.
The new SAP PartnerEdge Cloud Choice–Referral Option comes as SAP executives plan to increase spending on the vendor’s small and midsize enterprise (SME) go-to-market efforts, including recruiting additional channel partners.
Adding urgency to SAP’s moves is Oracle’s recent $9.3 billion acquisition of cloud application competitor NetSuite, possibly creating a window of opportunity for SAP. Also impacting the market is Microsoft’s recent launch of its Dynamics 365 cloud applications.
