It’s no secret that emerging tech is packing big punches these days. The question is whether those virtual fists protect or harm. Judging by the number of nervous conversations surrounding the recent ChatGPT launch, most people intuitively grasp that advanced technologies such as AI can swing both ways. Despite the widespread flinching in the presence of clear dangers, a recent Deloitte survey found that “90% of respondents lack ethical guidelines to follow” while designing or using emerging technologies. But is that due to an absence of guidelines and rules, or despite them?
Neither, according to most industry watchers. The problem stems from a prevailing lack of awareness of existing guidelines and unintended consequences.
