Since late 2009, Steam’s regular platform-wide sales have been a major attention grabber for the downloadable game service, causing gamers to hide their wallets and developers to (presumably) see massive bumps in the sales of their work. But just how much of a sales improvement can a developer expect by being featured as part of one of these sales? That’s the latest question we set out to answer using data from the Steam Gauge project, which estimates game sales based on a random sample of public user profiles.
Unsurprisingly, we found games that received featured placement during the 11 days of this year’s Steam Summer Sale generally saw a sizable increase in sales compared to the pre-sale period.
